Apple unveiled three new iPhone models at its annual fall media event in
Cupertino, Calif. Tuesday. These include the new iPhone 11, as well as
two high-end models dubbed the 11 Pro and the 11 Pro Max.
iPhone 11 effectively replaces the iPhone XR, the company’s
lower-priced phone from its 2018 line-up. It will be available in six
colors, and will sell for $699 and up when it becomes available in the
The iPhone 11 Pro and Max will be available in four
colors, and retail for $999 and $1099 and up, respectively. All three
models will be available for pre-order starting this coming Friday, and
reach stores and consumers on September 20.
On Tuesday, the
company put a big emphasis on the photo and video capabilities of the
new phone models. The new iPhone 11 features two camera lenses,
including a new ultra-wide camera lens. The phone supports 4K capture
with up to 60 frames per second, and 4K with 30 frames per second with
its front-facing camera. The company is also introducing a new night
mode for better low-light capture — something that’s similar to features
available on Google’s Pixel phones.
The iPhone 11 Pro and iPhone
11 Pro Max both come with three camera lenses, including a wide-angle
lens and a telephoto lens. The devices feature 5.8 and 6.1 inch OLED
displays, respectively, and the on-board battery is supposed to last 5
hours longer than that of last year’s models.
Both the iPhone 11
and the iPhone 11 Pro and 11 Pro Max are being powered by Apple’s A13
Bionic chip, which the company calls the fastest CPU in a smartphone. It
is also said to feature record-breaking graphics processing powers,
which should come in handy once iPhone users start playing those Apple
Many of these details were no surprise to industry
observers: Both model names and some of the specs had leaked in recent
weeks, with cases from third-party manufacturers detailing the number
and placement of the phone’s cameras.
The introduction of the
iPhone 11 happens as Apple and some of its key competitors are facing
cooling demand for smartphones. Apple stopped reporting iPhone sales
numbers as part of its quarterly earnings reports late last year, but
revenue from the product has been on the decline.
announced its fiscal Q3 2019 results in July, iPhone revenues were down
close to 12% year-over-year. However, the company issued an upbeat
guidance for the current quarter, suggesting that the company expects
sales of the new model to pick up again.